ZERRIN is more than just a brand; it's a media-marketplace hybrid dedicated to connecting audiences with conscious, sustainable brands and resources to inspire their green journey. During my time as a Creative Content Intern, I had the unique opportunity to contribute across the entire content spectrum, from deep-dive articles to major video production.

Content Strategy and Creation

My responsibilities were dynamic, spanning planning, writing, and visual production. My core goal was to enhance brand visibility and engagement through high-quality, relevant content.

1. Content Strategy & Writing: I contributed ideas to the content calendar and authored seven insightful articles on sustainable fashion topics for the company’s website, incorporating SEO considerations to maximise organic reach.

2. Visual Production & Design: I developed marketing collateral for both print and online platforms, edited photos and videos for ZERRIN's social media channels and supported behind-the-scenes in various video shoots.

Key Achievements

My time at ZERRIN was defined by several high-impact projects:

Documentary Series: I conceptualised, produced and edited a 17-minute documentary piece spotlighting 11 influential sustainable fashion leaders in Singapore. This series became a core piece of ZERRIN’s content library, generating 5.2K organic views within its first ten months, now reaching 21.7K cumulative views. (Read more here)

Viral Vertical Content: I produced various vertical brand videos for social media channels, which collectively garnered 22.9K organic views, significantly boosting brand visibility.