Syafiqah M
Content Strategist
Hello! I'm Syafiqah, but I prefer to go by Ika. I thrive on balance and I bring the same energy to generating bold, creative ideas as I do to ensuring the strategic groundwork of a campaign is solid, resulting in compelling and high-impact projects.
About
From brief to blog, storyboard to social media, my expertise sits at the intersection of branding, data analysis and project management.
With over 6 years of specialised experience in brand marketing and content execution, I thrive on tackling challenges with enthusiasm and a drive to innovate. I have experience collaborating with conscious brands and organisations to shape new perspectives, successfully leading the end-to-end production of high-volume social assets and strategic long-form content.
My motto is simple: If I can't beat fear, I'll do it scared. I am deeply passionate about developing unique narratives that often explore less-discussed topics, ensuring authenticity and audience connection drive the brand conversation.
As a firm believer in continuous growth, I dedicate time to self-reflection and striving for 1% improvement each day. When not focused on work and creation, I find personal happiness and perspective through fulfilling hobbies, such as dancing, travelling and playing video games.