The Social Space
A multi-concept social enterprise cafe and retail space promoting low-waste, conscious living and inclusive employment.
Project Overview
I focused mainly on the content development for the following key events and milestones:
Lunar New Year Celebration Highlight Reel - Produced a celebratory highlight reel to capture the event's atmosphere, fostering community connection and cultural appreciation.
The Social Space DUO Galleria Feature - Promoting the unique, vibrant atmosphere of the DUO Galleria location. This content served both as a celebration of the spot and a final reminder to patrons before its planned closure, successfully driving last-minute engagement and visits.
#MeetMeAtTSS - This interview campaign features key brand supporters (including co-founders and their families). This initiative humanised the brand and built trust by showcasing the authentic stories behind the organisation.
'Dance for Free Coffee' Challenge - A participation challenge for store patrons to boost online engagement and viral potential.
Results
A total of 14 social media posts on Instagram and TikTok collectively achieved 29.9K total views, 966+ overall engagement
Selected as one of the only 50 individuals for a one-year Skills Ignition SG traineeship program.
