Stepping into the Google Singapore office for the first time felt like entering a world of endless possibilities. When I received my offer for the Skills Ignition SG Traineeship Program, my heart leapt with excitement, knowing it all started with a simple decision to give it a try.

I had the opportunity to work with the Employment Brand team, leading various APAC-wide employer brand initiatives from start to finish. My host manager, Glynnis Quek, has been an exceptional mentor, providing invaluable guidance and unwavering support as I learnt the intricate strategies behind global employer branding.

Key Takeaways

Employee Amplification Leadership: Spearheaded collaboration with internal teams, engaging 100+ employees to develop and execute amplification initiatives across APAC markets. This resulted in outstanding organic performance, including:

• 17.4M Impressions

• 7.4M Reach

• 281K Engagement on social channels.

Content Strategy & Optimisation: Conducted in-depth performance analysis for 6 thought leadership content pieces. Generated actionable insights used to optimise content strategy and identify key performance trends for future campaigns across the APAC region.

Market Research & Reporting: Collaboratively developed the comprehensive APAC, Vietnam and Korea Brand Research 2024 reports, providing crucial data for future regional branding and talent recruitment initiatives.

In just 9 months, she's launched a number of social brand initiatives across multiple markets in APAC, and made great strides in brand analytics reporting. When I reflect on the impact she's made - the hard problems solved, the insights learnt and the connections built - I feel extremely grateful and honored to have worked with her. Syaf, you're amazing and any organization worth their salt will be very lucky to have you. Keep slaying!

Glynnis Quek
Employment Marketing and Brand Lead, APAC
Google

Syafiqah has been such a joy to partner with on the multiple employee amplification campaigns! She takes pride in her work and never fails to deliver high quality work every time, all while being open to feedback and suggestions. She is also consultative in her approach and takes lead of multiple, and sometimes conflicting, campaigns with ease - I'd highly recommend Sya!

Jocelyn Yap
Program Manager, SEA Industry Talent Outreach
Google

My time in this program was a period of intense learning, exponential growth and meaningful connection with truly inspiring individuals. This experience has fundamentally reshaped my career aspirations and I'm leaving with immense excitement to turn these newly defined goals into reality.

• Embrace the unknown: Boldness over expertise Google's culture thrives on bold thinking and exploration. It’s about being comfortable with ambiguity and not needing to be the expert to try something new. This environment, where curiosity is valued, is the true breeding ground for groundbreaking ideas.

• Leadership by example: The leaders I've encountered here exemplify the true essence of leadership. They inspire their teams by demonstrating resilience and vulnerability, not shying away from challenges even when the path is uncertain. They foster a growth mindset by consistently walking the talk.

• Power of continuous learning: In the ever-evolving tech industry, stagnation is not an option. A relentless pursuit of knowledge is crucial. By stepping outside our comfort zones and learning from failures, we can unlock our full potential.