Runrascals
A kids' design house reimagining the next generation of kids’ products, where products are created with modularity in mind.
Project Overview
I developed and executed several content streams specifically designed to showcase the brand's unique value proposition: modularity, personality and fun:
Product Modularity Feature: Created visual content specifically demonstrating the interchangeability of product elements. This showcased how the custom patches can be easily applied to both shirts and bags, highlighting the versatility and personalised nature of the Runrascals apparel.
'Rascal Wisdom': An interview featuring the child models. This content was designed to humanise the brand, reveal the kids' unique personalities, and create relatable, authentic engagement.
'Get Ready With Me' (Kids' Edition): Developed a unique take on the popular "GRWM" trend by featuring children modelling the Runrascals apparel. The content utilised an adorable voiceover and a narrative style tailored to appeal to both parents and children, generating high shareability and cuteness appeal.
Results
A total of 5 social media posts on Instagram and TikTok collectively achieved 7.4K total views and 200+ overall engagement
A multi-concept social enterprise cafe and retail space promoting low-waste, conscious living and inclusive employment.
