My focus when working with Finix was to transform the founder's visionary spirit and intricate designs into compelling, public-facing content. I believe great marketing starts with a great story and I dedicated my efforts to ensuring that narrative resonated deeply with our audience:

1. Elevating the Brand Narrative: Creating evergreen content, especially by diving deep into the details and stylistic choices behind the founder's vision, turning simple products into meaningful pieces of everyday apparel.

   • A Look into Leonard's Defining Moments

   • Leonard's Story of His Self-Discovery

   • Finix Edge Episode 1 - Silhouettes, Episode 2 - Details, Episode 3 - Fabrics, Episode 4 - A Step Out of the Ordinary, Episode 5 - Gender-fluid Fashion.

     
     

2. Collection and Event Coverage: I supported the on-site content production for major events, including Pasar Pink, RYÚ Collection and the Finix Store Opening Launch.

   • The Finix Store Tour

My proudest and most challenging project was developing, producing and leading the production of our four-part public-facing street interview series. Despite the logistical hurdles of on-location production, I consistently found solutions to deliver high-quality content. This series was well-received by the community and founder. It also offered a valuable, wholesome narrative that captured the humanity within today's fast-paced world, deepening audience connection.

• What did you find the freedom to do today? (Orchard Road)

• Today I found the freedom to be me!

• What did you find the freedom to do today? (Pasar Pink Edition)

• Truth or Dare? SG60 Edition

Results

A total of 40 social media posts on Instagram collectively achieved 36.5K total views and 996+ overall engagement