When I began working with Elizabeth Little, a conscious slow fashion brand, I quickly identified a critical opportunity to strengthen their branding. Although their strategy was already driving significant growth, their visual content was heavily reliant on professional models and isolated product shots. There needed to be a better balance between relatable lifestyle content and beautiful showcases of the garments.

My role was dynamic, focused on maintaining momentum and providing unique ideas for upcoming launches and collaborations, ensuring the visual refinement continued seamlessly. I focused on generating high-quality visual assets that captured the delicate craftsmanship within real-life contexts. I was actively involved in content strategy and development for the following key events and milestones:

• Wildflower Waltz (Collection Launch)

• Perk by Kate x Elizabeth Little Pop-Up (Collaboration Content)

• Summer Promenade (Collection Launch)

• 9-Year Anniversary Celebration (Milestone Content)

• Onlewo x Elizabeth Little (Collaboration Content)

• The Art of Bespoke (Service Promotion)

Results

A total of 30 social media posts on Instagram collectively achieved 55.3K total views, 1K overall engagement